Marketing Is An Essential Element - 2936 Words

Marketing Answer 1 Marketing is termed as an essential element with the help of which any product or service can generate potential outcomes in a best possible manner. The main task of marketing is to stimulate consumer demand for the product, but not limited to this. It also helps the company achieve its goals in the process, the impact of the level of demand, the demand of time and the composition of demand. Marketing is considered a management discipline to define the state of the market. It is a process that allows you to have a vision and a very clear idea of how to approach your market. Therefore, the task of marketing management is to stimulate the creation, adaptation and influence consumer demand. Marketing is the creation,†¦show more content†¦Marketing also helps us in learning on how to focuses on developing and managing continuing relationships with customers, competitors, partners, suppliers and all stakeholders. The marketing field also has opportunities for careers that are les s affected by cyclical economic fluctuations and offering better opportunities than many other careers for growth and promotion that have the personal merit based. Salaries in marketing positions are among the highest of all professional fields and offer excellent prospects for future growth (Pascual, 2003). In the past decade, the world economy has changed dramatically under the pressure of globalization, the development of technology by storm and the opening of new markets. We need to understand and learn the factors that contribute to globalization, the development of technology, especially information technology, have erased all barriers of space and geography. Customers now have more rights than before. Thanks to technology they can access information about the product better, since they have many more choices. Thus, the marketing will begin with an analysis that will contain a preliminary study of the needs and expectations of the target consumer to please him and respond to at least one of its needs (Schindler, 1992, p. 22). Once acquired marketing basics, some students embark on the adventure and decide to either create their own society is to launch products in order to get a share of the commercial world. The study

The Judicial Reviews Of Nhs Decisions About Rationing

The courts have generally supported NHS decisions about rationing. Critically analyse this statement with reference to the judicial reviews of NHS decisions not to pay for a treatment. The NHS is the closest thing the English have to a religion. Yet, as with all religions, informed debate is clouded by myths. The first is that the NHS does not have enough money. Spending on the NHS rose sevenfold between 1949 and 2002 (allowing for inflation) and has continued to rise since then. We can never spend enough on the NHS because the more we spend, the more demand there will be for healthcare. It has been widely accepted that rationing of the National Health Service (NHS) is paramount to maintaining and balancing public resources. In a utopian world it would be possible to provide every patient with every medical treatment that they would require, however this is not possible and therefore rationing has to be applied by local health authorities. Simply, there are not enough resources and medical staff available to keep up with the ever evolving demands of the public, and once more, these medical resources can’t at times tend to the needs of the medical advancements made every day. Some equipment and medicines are extremely costly and the NHS struggles to balance public budgets in the face of such advancements. One survey of a primary care trust in the NHS found that the panel that made that decision about funding new treatments was faced with applications that would haveShow MoreRelatedExploring Corporate Strategy - Case164366 Words   |  658 Pagesservices. BBC – structural changes to deliver a better service. Sony (B) – more structural changes at the high-tech multinational. Web Reservations International – growth of an Irish SME company through its online reservation system and business model. NHS Direct – using communication and information technology to provide new ‘gateways’ to public services. Doman Synthetic Fibres – resource planning for new products in the synthetic fibres industry. Marks Spencer (B) – turnaround at the high street legendRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesTwentieth-Century World History †¢ Carl J. Guarneri 213 7 The Technopolitics of Cold War: Toward a Transregional Perspective †¢ Gabrielle Hecht and Paul N. Edwards 271 8 A Century of Environmental Transitions †¢ Richard P. Tucker 315 About the Contributors †¢ 343 _ IN TR OD UC TIO N Michael Adas B y any of the customary measures we deploy to demarcate historical epochs, the twentieth century does not appear to be a very coherent unit. The beginnings and ends of

The Sum Total of the Equipment of the Human Individual Free Essays

Culture in ancient times was defined as â€Å"the sum total of the equipment of the human individual, which enables him to be attuned to his immediate environment on the historical past on the other†. It reflects in effect what humans have added to Nature. It comprises the spiritual, material, intellectual and emotional features of a society and includes, in addition to the arts and letters, the value systems, traditions, modes of life and beliefs of the society. We will write a custom essay sample on The Sum Total of the Equipment of the Human Individual or any similar topic only for you Order Now It also absorbs from other cultures and undergoes changes with time, sometimes beneficial, sometimes regressive. (Barlas, 15). Culture shock is a severe psychological reaction that results from adjusting to the realities of a society radically different from one†s own. The actual degree of culture shock may vary depending on the differences and similarities between the society studied and the persons† own society. The symptoms may range from mild irritation to surprise or disgust. (Scupin, 124). Usually after the person experiencing culture shock learns the norms, beliefs, and practices of the community, the psychological disorientation of culture shock begins to diminish. This paper will be based upon culture shock and international business. There are three areas where culture shock could affect you: 1. Emotions-you have to cope with the stress of international work and keeping an emotional balance in order to perform in a business. 2. Thinking style- you have to understand how your counterparts think and be able to develop culturally effective solutions. 3. Social skills and social identity- you need effective social skills to establish new business relationships. (Marx, 25). This differs from manager to manager, some managers seem to adapt in an almost chameleon –like way to different countries, whereas others cling desperately to their habits and their national approaches. Working in a new culture can produce a variety of reactions, such as; Inappropriate social behavior Inability to get close to your business partner and clinch the deal All of the above are possible reactions to culture shock, the shock we experience when we are confronted with the unknown the â€Å"foreign†. The term culture shock was coined by the anthropologists Oberg, who explained both the symptoms and the process of adapting to a different culture. The experience of a new culture is seen as an unpleasant surprise or shock- a shock that occur when expectations do not coincide with reality. (Marx, 5). In his original article, Oberg lists six main aspects of culture shock: 1. Strain caused by the effort to adapt. 2. Sense of loss and feelings of deprivation in relation to friends, status, profession and possessions. 3. Feeling rejected by or rejecting members of the new culture. 4. Confusion in role, values and self-identity. 5. Anxiety and even disgust/anger about foreign practices. 6. Feelings of helplessness, not being able to cope with the new environment. Culture shock in all its diverse form is completely normal and is part of a successful process of adaptation. Oberg also developed a model of adaptation that suggests that going abroad or working internationally put you through or cycle of distinct phases on the way to final adaptations. The first stage is the honeymoon phase, where all encounters in a new place are seen as exciting, positive and stimulating. The new life is viewed as providing endless opportunities and the manager is usually in a state of exhilaration. There is openness and curiosity, combined with a readiness to accept whatever comes. Most importantly, at this stage judgment is reserved and even minor irritations are suppressed in favor of concentrating on the n ice things about the job, the country, the colleagues, the food, etc. In the second phase, culture shock sets in- the manager realizes that something is not quite right. This experience of foreignness can start with a creeping awareness of disorientation and a feeling of not quite knowing what is going on. It can also include very negative symptoms, such as stress (being unable to sleep or eat), irritability, and a negative view of the job, the country and colleagues. This phase is characterized by a general unease that can involve being uncomfortable with the new situation but can border on hating everything foreign. The main reason for these symptoms is an uncertainty about our surroundings our future and ourselves. The usual signs if orientation and belonging do not exist, we don†t quite know who we are without the familiar social context, and the way our foreign colleagues behave seems all wrong. How individual managers deal with this particular phase and its emotions, thinking and expectations are essential for their overall adaptation in the long run. The ideal approach is to use the symptoms and the unpleasantness as a clear indicator that it is time to change our approach and to engage in some form of self-development both in dealing with our emotions and in understanding ourselves and others. The worst type of approach is to ignore the symptoms, to resort to superficial solutions or to adapt a rigid stance of believing that only out methods are correct and forcing these methods/management techniques on foreign colleagues. The third phase of recovery usually starts with accepting that we have a problem and that we have to work on it. Both recovery and the final adjustment phase usually involve a compromise between the feeling and thinking of the honeymoon phase and the culture shock phase. This compromise is between our exaggerated expectations and reality. In the final, adjustment stage managers are able to work effectively, know the limitations ways of doing things and most importantly, are able to be more flexible. (Marx, 8). How to cite The Sum Total of the Equipment of the Human Individual, Essay examples